2-Hydroxyethyl Urea moisturizing agent significantly improves sensory skin feel compared to key benchmarks.

2-Hydroxyethyl Urea moisturizing agent can be used in skin care products without imparting stickiness or tackiness to the formulation. Consequently, little or no addition of aesthetic modifiers is required to improve final skin feel.

2-Hydroxyethyl Urea moisturizing agent can be used as a cost effective moisturizing agent alternative when reducing the concentrations of silicones and aesthetic enhancing agents typically required in traditional moisturizing systems and/or as a • Cost effective alternative to higher end moisturizing ingredients. Additionally, moisturization synergies with glycerin and other moisturizers are possible.